We're here to stop cyanide fishing... Ecovitality in a 501(C)(3) non-profit organization inolved in the development of sustainable industries. The goal of the GoodFish program is to encourage the trade in net-caught marine fish for the aquarium trade and to help eliminate destructive fishing practices from the hobby.. Almost all suppliers to the aquarium hobby claim their livestock are net caught, but few [or none] can document that. The GoodFish project provides a way for the first time to be virtually certain of the origin of your fish and their capture using non-destructive methods. We have a small but state of the art holding facility in San Jose, California with ready access to 3 major airports, including San Francisco, our port of entry. Our pricing is competitive with other acclimating wholesalers, especially if you consider the several-day holding period, our ability to document the source of our fish, and the non- destructive manner of their capture. We will use our operating profits in attempts to send more money directly to artisanal fish collectors who have foresaken cyanide collection. EcoVitality is doing everything possible to ensure that the fish we import are certified to be cyanide-free.  Fish with the GoodFish label usually come from shipments where samples of the fish were randomly tested for cyanide.  Our other fish comes from coastal regions in the South and West Pacific where cyanide is not in yet use but is threatened. We also carry various species of Captive-bred, and Tank-reared fish. Captive-bred means the fish were actually spawned in aquaria, the eggs or fry collected and grown out. No animal is removed from the wild except the original broodstock. Tank-reared means that tiny post-larval forms of the fish are collected and grown in captivity to marketable size. The benefit of this method is that the survival of these tiny fish in the wild is quite low, but in captivity quite high. So the impact of removing these fish (mostly food for other fish) has minimal impact to the reefs. Of course with either of these methods, no destructive fish techniques, including cyanide, are used.